MSG Network’s new PSA for Black History Month honors Black Fives Era pioneers and stars Darryl “DMC” McDaniels of Run DMC.
MSG Networks’ New Black Fives Era PSA
I sat down with MSG Network for an interview in their documentary about the close relationship between NBA pioneers Nat “Sweetwater” Clifton and Joe Lapchick.
N.B.A. All Star Game M.V.P. LeBron James’ blog at LeBron on MSN has a nice mention of our website by former Vibe Magazine honcho Emil Wilbekin.
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Black Fives
We inspire excellence in youth and communities by preserving, teaching, and honoring the pre-NBA history of African Americans in basketball.
For years, we have been building something truly remarkable.![]()
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Something deeper than what’s visible on the surface.![]()
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This piece, created by the Gee’s Bend Quilters Collective from remnants of our Black Fives throwback jerseys, carries that idea.![]()
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On the front, you see something beautiful.![]()
On the back, you see the work.![]()
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Tens of thousands of stitches.![]()
Each one holding the whole together.![]()
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Like the earlier African American basketball pioneers whose names were forgotten, but whose work helped shape the game.![]()
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Like the countless people, often unseen, who did and are doing the work that holds our country together.![]()
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The surface only exists because of what’s behind it.![]()
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And it’s only as strong as the weakest stitch.![]()
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Do we really want to remove certain stitches?![]()
Are we OK with pieces falling apart?![]()
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Do we value the work we don’t see?![]()
Do we recognize it?![]()
Do we protect it?![]()
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That’s the real story.![]()
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A cultural archive. A sports heritage platform.![]()
Build with us.![]()
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Make History Now.![]()
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#culturalheritage ![]()
#intellectualproperty ![]()
#archives ![]()
#sportsbusiness ![]()
#blackhistory
For years, we have been building something truly remarkable.![]()
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A deep archive of early African American basketball.![]()
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The stories, the images, the history that shaped the game.![]()
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But this is more than an archive.![]()
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It’s a cultural IP and sports heritage platform.![]()
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Infrastructure of history, identity, and assets ready to build with.![]()
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For partners, institutions, and brands who want real cultural authenticity, not just performative optics.![]()
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Build with us.![]()
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blackfives.org/build![]()
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#blackhistory #culturalheritage #brandpartnerships #archives #intellectualproperty