The coolest collateral props and materials ever to accessorize the launch of a premium vintage sports inspired lifestyle apparel collection.
Some Filthy Launch Accoutrements
An inside look at a fabulous event in London to launch the new ’47 x Black Fives Apparel Collection in Europe, in the trendy Shoreditch section of that amazing city.
Since the motto of the 2012 Olympic Games is “Inspire A Generation,” it’s appropriate to reserve some U.S.A. shout outs for early African American athletic club pioneers who, generations ago, helped make today’s successes possible.
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Black Fives
We inspire excellence in youth and communities by preserving, teaching, and honoring the pre-NBA history of African Americans in basketball.
For years, we have been building something truly remarkable.![]()
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Something deeper than what’s visible on the surface.![]()
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This piece, created by the Gee’s Bend Quilters Collective from remnants of our Black Fives throwback jerseys, carries that idea.![]()
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On the front, you see something beautiful.![]()
On the back, you see the work.![]()
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Tens of thousands of stitches.![]()
Each one holding the whole together.![]()
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Like the earlier African American basketball pioneers whose names were forgotten, but whose work helped shape the game.![]()
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Like the countless people, often unseen, who did and are doing the work that holds our country together.![]()
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The surface only exists because of what’s behind it.![]()
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And it’s only as strong as the weakest stitch.![]()
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Do we really want to remove certain stitches?![]()
Are we OK with pieces falling apart?![]()
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Do we value the work we don’t see?![]()
Do we recognize it?![]()
Do we protect it?![]()
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That’s the real story.![]()
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A cultural archive. A sports heritage platform.![]()
Build with us.![]()
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Make History Now.![]()
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#culturalheritage ![]()
#intellectualproperty ![]()
#archives ![]()
#sportsbusiness ![]()
#blackhistory
For years, we have been building something truly remarkable.![]()
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A deep archive of early African American basketball.![]()
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The stories, the images, the history that shaped the game.![]()
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But this is more than an archive.![]()
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It’s a cultural IP and sports heritage platform.![]()
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Infrastructure of history, identity, and assets ready to build with.![]()
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For partners, institutions, and brands who want real cultural authenticity, not just performative optics.![]()
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Build with us.![]()
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blackfives.org/build![]()
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#blackhistory #culturalheritage #brandpartnerships #archives #intellectualproperty