Re-Introducing Our Own Original Physical Culture Supply Co. Private Label


We’re very excited about re-introducing our own original retro-inspired private label, Physical Culture Supply Co.

The Physical Culture Supply Co. private label
The original Physical Culture Supply Co. private label of the Black Fives Foundation.

Many people still remember this label from when we used it with all of our throwback jerseys and related styles going back some 20 years ago.

Black Fives Foundation founder Claude Johnson poses for a May 2004 photoshoot by THE SOURCE magazine. (THE SOURCE)

This was when throwbacks were on fire, and people couldn’t get enough of them. Soon afterward, the trend died but not before a lot of folks connected with this history and never stopped supporting and appreciating our efforts.

Many customers still contact us today with photos or stories of their Black Fives jerseys from back then. OG supporters! And we appreciate you very much! You helped get us here!

This time we are re-introducing the label starting with fitted and snapback cap styles through a special partnership with Lids, the leading headwear retailer in the world.

These caps will drop on February 28, 2022, only at Lids retail locations near you, at Lids.com, at Fanatics retail stores, and at Fanatics.com as well as in the Black Fives Online Fan Shop.

This initiative will amplify awareness about the important pre-NBA history of African Americans in basketball with exclusive collections available year-round. 

The first Black Fives x Physical Culture Supply Co. x Lids collection has 28 styles in all – 15 fitted styles and 13 snapback styles – including many of your favorite Black Fives Era teams and some Black Fives branded styles. Future collections will include additional teams.

The first Black Fives x Physical Culture Supply Co. x Lids collection has 28 styles in all – 15 fitted styles and 13 snapback styles – including many of your favorite Black Fives Era teams and some Black Fives branded styles. Future collections will include additional teams.
28 Reasons To Make History Now!

Check out some of the quality details.

All the above. NBA champion and Lids ambassador P.J. Tucker wears Black Fives fitted and snapback caps. (The Black Fives Foundation.)
All the above. NBA champion and Lids ambassador P.J. Tucker wears Black Fives fitted and snapback caps. (The Black Fives Foundation.)

There’s to come! Stay up on everything!

👉🏽 MORE INFO AND DETAILS

Thank you!

All insignia, Make History Now®, Black Fives®, Black 5ives®, the five-player insignia, the crossed clubs insignia, and Physical Culture Supply Co.™ are trademarks of the Black Fives Foundation. All rights reserved.

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Harvey Stevens
2 years ago

I want everyone to rest assured this company maintaines high quality assurance and stands behind all the merchandise it sells.
I was disappointed when the button fell off my hat and after informing Physical Culture they insisted on rectifying my issue so I can continue to rep the culture 😁
I’ll be ordering this same fitted cap in red & white when I get paid Friday.
Thanks Physical Culture for the gift cards and allowing people to make history now and NEVER forget the negro leagues that started it all.

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Harvey Stevens
2 years ago

Purchased this hat only to have it fall apart on me. The button on the top of the hat fell off and when I touched the top of the hat I was stabbed by the pin that holds the top button in place

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Harvey Stevens
2 years ago

Locker Room by Lids Paid cash and I don’t have the receipt.

Harvey Stevens
2 years ago

Oh snap I just seen your reply.
It’s a fitted and the size is 7 1/2👍

Joanne P
4 years ago

This gear is DOPE. Can’t wait to drop some $$$ on it!