Privacy Policy
Last Updated: August 23, 2026
Black Fives respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains generally how Black Fives Properties, Inc. and the Black Fives Foundation (collectively, “Black Fives,” “we,” “us,” or “our”) collect, use, and share information when you visit our websites, shop with us, make a donation, join our email list, respond to our advertising, or otherwise interact with us.
Black Fives Properties, Inc. operates the Black Fives online shop and related commercial activities. The Black Fives Foundation is a nonprofit organization and receives charitable donations. Certain services, including our email communications, may be shared across both organizations.
Information We Collect
We may collect information that you provide to us, including your name, email address, mailing or billing address, telephone number, and other information you choose to provide.
This may occur when you:
- Join the Black Fives email list;
- Purchase products from our online shop;
- Make a charitable donation;
- Contact us or submit an inquiry;
- Participate in a survey, promotion, event, or other Black Fives activity; or
- Submit information through a Black Fives advertisement or form on a third-party platform, such as Meta (Facebook or Instagram).
When you make a purchase, information relating to your order and purchase history may also be associated with your customer record. Payments are processed through Shopify and/or payment providers available through our online store. Black Fives does not directly store complete payment-card information.
Charitable donations to the Black Fives Foundation are processed through Givebutter. Payment providers and other third-party services may collect and process information according to their own privacy policies.
Information Collected Automatically
When you visit our websites or online shop, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies. This may include information about your browser or device, IP address, pages viewed, interactions with our websites, referring pages, and general location information.
We use services that may include Google Analytics, Jetpack, Meta advertising technologies, Shopify, KLAVIYO, and other website, ecommerce, analytics, and marketing services.
These technologies help us understand how people use our websites, improve our services, measure the effectiveness of advertising, and communicate with people who may be interested in Black Fives.
Meta Advertising and Other Online Advertising
Black Fives uses Meta advertising and related technologies, including the Meta Pixel and Conversions API, to advertise Black Fives, understand the effectiveness of our advertising, and measure activity resulting from our campaigns.
We may also collect information that you voluntarily submit through Meta Instant Forms or similar advertising features. For example, if you join the Black Fives email list through a Meta advertisement, the information you submit may be transferred to our email and customer-management systems, including KLAVIYO.
Meta and other advertising or analytics providers may process information according to their own privacy policies and settings.
Email Communications
We use KLAVIYO to manage our email list and send Black Fives news, stories, historical content, product information, offers, and other updates.
We may use information such as your subscription status, interactions with our communications, and purchase history to make our communications and offers more relevant to you.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails. We may still send transactional or administrative communications when necessary, such as messages concerning an order or other interaction with us.
How We Use Information
We may use information we collect to:
- Provide and improve our websites, shop, programs, and services;
- Process purchases, donations, and other transactions;
- Fulfill and communicate about orders;
- Manage our email list and send communications you have requested or agreed to receive;
- Provide relevant content, offers, and advertising;
- Understand how visitors use our websites;
- Measure the effectiveness of advertising and marketing;
- Maintain security and prevent fraud or misuse;
- Respond to questions and requests; and
- Comply with legal and regulatory obligations.
How We Share Information
We do not sell personal information for money.
We may share information as reasonably necessary with companies that help us operate our websites, shop, email program, donation platform, advertising, analytics, payment processing, order fulfillment, and other activities. These may include Shopify, KLAVIYO, Givebutter, Meta, Google, Automattic/WordPress/Jetpack, payment providers, fulfillment providers, and other service providers.
We may also disclose information when required by law, to protect our legal rights or the rights and safety of others, or in connection with a business transaction or organizational restructuring.
Some advertising platforms may receive information through cookies, pixels, server-side technologies, or similar tools for advertising, measurement, and related purposes.
Cookies and Similar Technologies
Black Fives and the services we use may use cookies, pixels, and similar technologies to operate our websites, remember preferences, understand website activity, measure advertising performance, and support marketing activities.
Your browser may allow you to block or delete cookies. Certain third-party services may also provide their own privacy and advertising controls. Blocking some technologies may affect the operation of certain website features.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining appropriate business and transaction records, communicating with subscribers and customers, complying with legal obligations, and resolving disputes.
We may delete or anonymize information when it is no longer reasonably needed.
Your Privacy Choices and Rights
You may unsubscribe from Black Fives marketing emails at any time.
Depending on where you live, applicable law may also give you rights concerning your personal information, which may include the right to request access to, correction of, or deletion of certain information, or to object to or limit certain uses of personal information.
To make a privacy-related request, please contact us using the information below. We may need to verify your identity before completing certain requests.
Children’s Privacy
Black Fives websites and online services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate authorization. If we learn that we have collected such information improperly, we will take reasonable steps to delete it.
Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure.
Third-Party Websites and Services
Our websites may contain links to websites, platforms, payment services, social networks, or other services operated by third parties. Their privacy practices are governed by their own policies, and Black Fives is not responsible for the privacy practices of third-party websites or services.
International Visitors
Black Fives is based in the United States. If you access our websites or provide information from outside the United States, your information may be processed or stored in the United States or other countries where our service providers operate.
Where applicable, individuals may have additional privacy rights under the laws of their country or region.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page.
Contact Us
If you have questions about this Privacy Policy or would like to make a request concerning your personal information, please use the form below.
Black Fives
Black Fives Properties, Inc. / Black Fives Foundation
