Damn Those Celtics
That’s what you’ll say after you revisit this old Converse ad:
httpv://www.youtube.com/watch?v=90fRlMQTdSs
But isn’t it great how the Celtics, Lakers, and Pistons are back?
4,301
Black Fives
We inspire excellence in youth and communities by preserving, teaching, and honoring the pre-NBA history of African Americans in basketball.
For years, we have been building something truly remarkable.![]()
![]()
Something deeper than what’s visible on the surface.![]()
![]()
This piece, created by the Gee’s Bend Quilters Collective from remnants of our Black Fives throwback jerseys, carries that idea.![]()
![]()
On the front, you see something beautiful.![]()
On the back, you see the work.![]()
![]()
Tens of thousands of stitches.![]()
Each one holding the whole together.![]()
![]()
Like the earlier African American basketball pioneers whose names were forgotten, but whose work helped shape the game.![]()
![]()
Like the countless people, often unseen, who did and are doing the work that holds our country together.![]()
![]()
The surface only exists because of what’s behind it.![]()
![]()
And it’s only as strong as the weakest stitch.![]()
![]()
Do we really want to remove certain stitches?![]()
Are we OK with pieces falling apart?![]()
![]()
Do we value the work we don’t see?![]()
Do we recognize it?![]()
Do we protect it?![]()
![]()
That’s the real story.![]()
![]()
A cultural archive. A sports heritage platform.![]()
Build with us.![]()
![]()
Make History Now.![]()
![]()
#culturalheritage ![]()
#intellectualproperty ![]()
#archives ![]()
#sportsbusiness ![]()
#blackhistory
For years, we have been building something truly remarkable.![]()
![]()
A deep archive of early African American basketball.![]()
![]()
The stories, the images, the history that shaped the game.![]()
![]()
But this is more than an archive.![]()
![]()
It’s a cultural IP and sports heritage platform.![]()
![]()
Infrastructure of history, identity, and assets ready to build with.![]()
![]()
For partners, institutions, and brands who want real cultural authenticity, not just performative optics.![]()
![]()
Build with us.![]()
![]()
blackfives.org/build![]()
![]()
#blackhistory #culturalheritage #brandpartnerships #archives #intellectualproperty
LOL…I forgot about that commercial. Great commercial though, most folks forget how lethal Bernard King was when he was healthy, and who could guard Mark Aquirre?
I never cared much for Converse Weapons though, those shoes were HEAVY!
Thanks for the walk down memory lane Claude…