FOR IMMEDIATE RELEASE

’47 PARTNERS WITH HISTORIC BLACK FIVES FOUNDATION

Premium Sports Lifestyle Brand Teams Up with Leading Non-Profit Organization to Create New Genre of Apparel, Combining Fashion with History

Cover of the 47/B5 look book

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Boston, MA (June 2, 2015)—’47 , a privately held premium sports lifestyle apparel brand, has partnered with the Black Fives Foundation, a non-profit organization that works to research, preserve, showcase, and teach the pre-1950 history of African Americans in basketball, to create a first-of-its-kind collection of headwear, apparel and accessories that combines fashion with history to honor the pioneering teams of the Black Fives Era.

The multi-year licensing partnership brings together one of today’s leading sports lifestyle brands with a one-of-a-kind authentic vintage sports property that is socially and culturally relevant.

“Both ’47 and the Black Fives Foundation represent a legacy that is deeply rooted in American sport history, and we are honored to work with them on this collaboration,” said ’47’s co-owner Steven D’Angelo. “’47 supports the history of sports, so it was a natural fit to join forces with the Black Fives Foundation and bring this new genre to life, by sharing the untold stories of how the Black Fives Era helped pave the way for basketball as we know it today.”

Follow and tag the ’47 and Black Fives Foundation partnership with #47blackfives and check out the look book for the new collection, where you can begin ordering too.

The partnership includes headwear, apparel and pennants, which draw on and reflect the Foundation’s leading historical archive of Black Fives Era artifacts as well as its unique portfolio of the historically accurate logos of original African American teams. Looking ahead, both ’47 and the Black Fives Foundation will expand with additional product offerings, such as vintage jerseys, socks, and other complementary styles.

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“The vision behind this collaboration from our two authentically rooted brands is to not only capture fans’ passion for basketball, history, and quality workmanship, but also to honor and celebrate the once-forgotten but important efforts and contributions of the game’s early African American pioneers,” said Claude Johnson, Founder & Executive Director of the Black Fives Foundation.

The partnership reinforces the Foundation’s slogan, “Make History Now,” by bringing back an important genre of sports history through the existing appeal of ’47’s youthful, fan-targeted, contemporary lifestyle apparel and accessories offerings. Both ’47 and the Black Fives Foundation will amplify their messages by creating collections that speak to the audiences that both brands have established, and beyond.

’47’s first Black Fives Collection delivery is being unveiled in New York City today. Key boutique partners in cities where Black Fives Era teams played, collaborated on the designs and will be offering the collection in their retail locations:

  • New York City: Reed Space
  • Chicago: LDRS 1354
  • Pittsburgh: Shop 412
  • Los Angeles: Hall of Fame
  • Washington, DC: Major
  • New Jersey: Packer Shoes
  • Philadelphia: Villa

A subsequent European roll out will launch in London at the Old Truman Brewery, Unit 8, Dray Walk, on June 11, 2015 and a Pop Up Shop will run until June 21. The new collection will also be available at ’47’s flagship store on Newbury Street in Boston, MA as well as online at 47brand.com.

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About ’47
Partnership logo’47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelo’s were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs. ’47 employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA. For more information, please visit 47brand.com.

About The Black Fives Foundation
The Greenwich, CT-based Black Fives Foundation is a public charity that is tax-exempt under Section 501(c)3 of the Internal Revenue Code. It works to research, preserve, exhibit, and promote the pre-1950 history of African Americans in basketball to engage, teach, and inspire youth while honoring its pioneers and their descendants. The Black Fives Foundation also maintains a unique portfolio of intellectual property and an acclaimed historical archive.

The Black Fives were dozens of African American basketball teams that played before the formation and racial integration of the NBA, from 1904 through 1950, a period known as the Black Fives Era. “Fives” referred to the five starting players in a basketball lineup. All-black squads were known as Black Fives. For more information, please visit blackfives.org.

Contact
Jill Greenwood, Havas Formula PR
(212) 219-0321 / greenwood@havasformula.com

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